Your Benefits

March 12, 2009

Comparison to Traditional Advertising

The cost of advertising is one of the first considerations in which most business persons are interested. Typically annual fees on a two or three inch advertising in the newspaper can be of hundreds of dollars and that does not include the costs paid to a designing service to create the advertisement for you. By comparison, the annual hosting fees for a Web site through Unidd Web Design will be remarkably less. Furthermore, instead of a squeezing a little amount of summarised information into a couple of inches of space and placed together with many others similar form of advertisings, your website can include descriptions, pictures and pages of information!

Using most traditional advertising methods your exposure reaches a relatively small area. For example, through newspaper, phone book, radio or TV. But those types of media reaches out to people who read/watch them. As we know, more and more people are spending more time online – surfing, researching and looking up on website that offer them the services and information they needed. If your competitors offered them a service of reasonable rates to them, they might as well settled with them instead of having to call from companies to companies to get their quotes.

Reaching More Customers

A website will expose you to a larger number of potential customers and increase the size of your target audience.
The people who visit your website are already interested in what you have to offer because they have reached it through searching the internet by content and location. Therefore, your business promotion is more effectively targeted. For many people, a purchasing decision starts with research on the web. They often make their choice long before ever entering a store or making the first phone call. Having a website will mean that you are part of their selection process from their very first step.

Dynamic, Up-to-Date

A website is a dynamic, unlike other forms of marketing that are either static, or difficult and expensive to change, your website can be updated easily through which you present information to your visitors.
Do you have a new exhibition, promotion coming up? Do it quickly and easily on your website.

Internet Purchases Increasing in Popularity

Researching and purchasing products and services on the internet is becoming increasingly popular. Customers can browse businesses at any time of day and night in the comfort of their own home. They do not have to run all over town and there are no pushy salesmen, no parking hassles and they do not have to worry about the kids. A website puts the customer in control of the purchasing process and as a result, shopping on the web is becoming evermore convenient and popular.

Do I Need A Professional Web Designer?

Probably you know someone who has created a web site all by himself or herself. So if they can do it why will you need to use a professional at all? Is it not possible for you to create your own business web site in your free time without the services of a professional web designer?
Well, the answer is probably a yes. However the following are some reasons why it may not be a wise idea for you.

  1. Time

    For most of us, time is a precious commodity. Is it wise for you to take the time away from your business and other activities to learn how to create and maintain an effective web site? Although there are WYSIWYG (what you see is what you get) web editing softwares around, but it requires more than just that to do it.
    Here are some points to consider:

    1. create, edit, proof read and construct the structure of your web site
    2. scan, touch up and optimise pictures
    3. learn good web design principles – design your pages so they load quickly, are easy to navigate and do well in search engine queries
    4. use different type of browsers such as FireFox, Opera, IE 7 to test your web pages for browser compatibility and/or validity.

  2. Money

    Saving money is usually the main reason why you would consider designing your own web site. However, by designing your own, are you really saving??
    It will take a considerable amount of monetary investment to purchase the software license, images license to create and spice up professional looking web site. It will also take a considerable amount of time to learn how to use the software effectively, and many business owners do not have that kind of spare time and are usually better off investing your time in what you know best, that is, running your business.

  3. Expertise

    When a professional web designer is hired you will receive the benefits of our business experience, creative and artistic talent, technological skills and the specialised expertise to help you establish an effective, visible presence on the Internet. Unidd Web Design will work with you to analyse your competitors’ web presence – their strengths and weaknesses. Using that research we will construct your web site based on your business strengths and the weaknesses of your competition. Your web pages will be built to load quickly, be user friendly, appeal to your target audience and so encouraged repeat visits.

    We can advise you on what you should do to promote your web pages, and how you can develop your own skills and knowledge needed to communicate with potential customers on the Internet. We will want you to be successful and recommend our services to others, so we will do all we can to make your pages a success.

So call us at +65 9800 6534 to arrange a non-obligation appointment with us today, or you may wanted to email us at customercare@uniddwebdesign.com

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